Mai: Is there a concern with Roll Over Easy, since Luke works for the city government? Amanda: there are work arounds, like having Chris read it. Tom: Part of the reason I’m thinking about it this way is that the cost per spot is so low, and they have numbers to show how many listeners you are buying. We don’t have that, what we do have is personal relationships. These relationships will drive that, to get the money to start tracking things. The relationships are the most powerful thing we have. Mai: I think that though relationships are more valuable for a small business, the radio station are a little different. It’s more of a utility. DJs have complained to me because they have to pay. They have to pay to volunteer. It has a different feel than asking staff at a small business to take on additional tasks. Tom: From the financial side, you can cut dues or remove them for the shows with sponsors. Amanda: a few people may have forgotten that they are paying the rent. Tom: We still may be able to do underwriting. Amanda: I’d prefer that model, and it’s already in use for podcasts. Tom: if we’re going to ask for money, there should be some value for that. IF ‘s just “we’ll mention you at the top of the hour”, there isn’t much value as a business owner. If we give them pre-made ads, there may be more perceived value. Mai: I’ve done corporate fundraising, and that isn’t quite what they are looking for. They just want to be part of the idea that if you’re a cyclist, you like Adobe. The question is, are we able to sell BFF as an idea that someone wants to be involved with. Tom: I think it’s both of those. Mai: They may think that they want the value, but that’s not my experience. I could do prepare some graphs that show listeners. Noel: We may need to check with KQED and other public stations to see if they can underwrite to see what they can claim on their taxes. Amanda: if we do commercials, we have to figure out the cash value of commericals and they can only claim the remainder. The path of least resistance to me is to mirror the non profit model. Tom: If we choose to go that way (which seems smart), we may want to package it in a way that incorporates both of those ideas. In order to get a large amount of their advertising budget, we need to give them something in return. Mai: We can put together packages that show the advertising value at $100 and they can see the value. Amanda: I think it will seem custom for everyone. Mai: That’s what it will end up being, no matter what. If the price is $2,500, the sponsor may only be able to spend $2,000. Maybe we should rough out a package, and then we can create a powerpoint or PDF to share. Eddie: have you ever done Sunday streets? Amanda: we have tried twice, but the problem tends to be power. We tried to get information beforehand to see if we can run an extension cord from a store, but they weren’t very good to work with. Eddie: it seems like a good way to get the name out. Tom: do you ever use the live events to raise awareness? Amanda: we bring the merch to every show we do. Tom: maybe we should get DJs to hustle, and try to sign up listeners. Amanda: we’ve never solicited memberships. Maybe because we didn’t have a good platform for that. Mai: we have the capability to do that? Amanda: Commit Change supports that but we haven’t done any sort of push for it. Forrest: we haven’t had a lot of engagement for people to hustle during the live events. Mai: board members are also an important part of the process. For Bike to Work Day, board members were at all of the stations. Amanda: It’s been difficult at events, because sometimes the volunteers treat it like it’s a party, rather than an event that they work at. Forrest: the last item we have is to set the date for the board member open house. Does anyone have a feeling for when would work? Amanda: Forrest and I will be out for most of June, so June would not be preferable. Mai: We should keep in mind the two ideals - trans lady person of color and someone with money to contribute. Tom: August? Does it need to happen soon? Noel: Mid July? Mai: Thursday? Sunday? Amanda: how about a weekday evening? Tom: Thursdays are usually good for that. Forrest: Early evening? Late evening? Amanda: rather than the may board meeting, we could have the open house then. Forrest: May 18th? It’s memorial day weekend, but that’s monday. Also, we’re only giving them 4 weeks. If they have plans, we aren’t going to win. Amanda: I selected the initial board, so my ideas are tapped out. I’d like to offer to put on the event, and have you all invite people. Mai: Like invite 10, and hope 3 show up? Noel: would they buy in to be on the board? Mai: That’s the usual model. Tom: do you know how much you want new board members to contribute? Amanda: Mai and I had discussed it, and it should be a meaningful donation. This may be a sliding scale. Mai: something like 2-5% of your income for the bicycle contribution.